In 2006, Volvo buried a pirate-themed XC90 in the Bahamas; 52,000 Americans joined the hunt and all 7 finalists received new cars
In 2006, Volvo buried a pirate-themed XC90 V8 in the Bahamas, inviting 52,000 Americans to participate in a thrilling treasure hunt. The challenge drew massive interest and concluded with all finalists winning new cars, marking a unique promotional collaboration with Disney’s Pirates of the Caribbean.