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Apple may have filed to trademark the word “HomeView.”

MacRumors reports: > Apple potentially used a shell company named Home Services LLC to secretly file for a “HomeView” trademark in the U.S. and various other countries last year, around the same time that another shell company named Home Operations Suite LLC that also might be linked to Apple filed for a “homeOS” trademark. Perhaps the phrase is for something that will be announced at the October 13th “Welcome home” event? At least we don’t have to wait too long to find out.

PC shipments dropped around 20 percent in Q3, analyst firms say.

As noted by Windows Central, IDC reported a 20.1 percent decline while Omdia reported that shipments fell 21.2 percent. Both said that the lowered shipments followed a pull-forward in shipments earlier in 2026. “Vendors and channels bought ahead of price hikes, which inflated early year shipments and left Q3 starved of demand,” according to IDC. “The result is a broken seasonal pattern: the third quarter is normally larger than the second, and this year it fell short.” [Link: HP, Lenovo, and Dell took the biggest hit as global PC shipments dropped a massive 20% in Q3 | https://www.windowscentral.com/hardware/laptops/global-pc-shipments-drop-20-yoy | Windows Central]

Higher iPhone prices could be driving down demand.

Apple has reportedly told suppliers to cut production of components for the iPhone 18 Pro and iPhone 18 Pro Max by up to 15 percent in the face of weaker demand, according to Nikkei Asia. The company isn’t alone, though. IDC predicts a 16.7 percent year-over-year decline in smartphone shipments, but reports prices are up 27.6 percent. [Link: Exclusive: Apple cuts iPhone 18 Pro orders due to soft demand | https://asia.nikkei.com/business/technology/exclusive-apple-cuts-iphone-18-pro-orders-due-to-soft-demand | Nikkei Asia]

Samsung is reportedly slashing smartphone production due to rising memory costs.

Android Authority cites a report from the Korean outlet Money Today, which says Samsung could decrease smartphone production by up to 30 percent in the fourth quarter. An unnamed source tells Money Today that Samsung’s smartphone sales currently aren’t yielding profit due to skyrocketing memory prices. [Link: Samsung reportedly can't make a profit on its phones, so it's cutting production by millions | https://www.androidauthority.com/samsung-smartphone-production-cut-3720540/ | Android Authority]

Saturday, October 10, 2026

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