Tom Brady flaunts $485,000 luxury piece at Bills game after previously turning heads with a $740,000 accessory

Tom Brady arrived at the Buffalo Bills’ Week 3 clash with the Los Angeles Chargers dressed for the occasion, but it was not his suit that drew the biggest attention. The seven-time Super Bowl champion was spotted wearing an eye-catching Audemars Piguet Royal Oak covered in diamonds and rainbow-coloured gemstones. The luxury timepiece reportedly carries a $485,000 price tag, adding another extraordinary piece to Brady’s already impressive watch collection. Brady later gave followers a closer look at the watch on Instagram, pairing the flashy accessory with a short message that matched the mood of the big NFL game.Tom Brady turns heads with $485,000 Audemars Piguet watchTom Brady attended the Chargers-Bills matchup in Orchard Park, New York, on September 27. He kept his outfit polished with a blue suit, light blue shirt and navy tie, while oversized sunglasses completed the look.However, the standout accessory was the Audemars Piguet Royal Oak on his wrist. The watch features a rainbow-coloured gemstone bezel and an 18-karat white gold bracelet. Its reported retail price is $485,000, putting it firmly in the ultra-luxury category.Tom Brady appeared more than happy to show it off. He posted a close-up image of the watch on his Instagram Stories with the caption, “Let’s goooo.”The former quarterback has built a reputation for wearing rare and expensive watches to major sporting events. His latest choice continues that pattern, while the colourful design gives his collection a noticeably different look.Tom Brady’s watch collection keeps getting more extravagantThe $485,000 Audemars Piguet is not the first eye-catching watch Tom Brady has taken to an NFL game.Earlier in 2026, Brady wore a Patek Philippe Aquanaut Luce Haute Joaillerie while attending the NFC Championship Game between the Seattle Seahawks and Los Angeles Rams. That piece was reported to be worth about $285,000 and featured an elaborate mix of sapphires and diamonds.Brady also made headlines during the 2025 Super Bowl when he wore a Jacob & Co Yellow Sapphire Caviar Tourbillon valued at around $740,000. The watch featured a striking yellow sapphire design and stood out during his first Super Bowl appearance as a Fox Sports announcer.That history makes Brady’s latest accessory less of a one-off and more part of a well-established passion for luxury watches.Still, the rainbow Audemars Piguet brings its own level of extravagance. With nearly half a million dollars attached to one wrist, Brady once again showed that his game-day style extends well beyond the football field.Stay updated with the latest Asian Games 2026 news, check the Asian Games medal tally and complete Asian Games schedule.Get the latest Sports News and Live updates. Download the TOI app.