“Match made in heaven”: Patrick Mahomes’ favorite coffee company raises $18 million in total funding as Throne Sport Coffee expands to 20,000 retail locations

Patrick Mahomes’ longtime morning coffee habit has become a multi-million-dollar business opportunity. The Kansas City Chiefs QB-backed Throne Sport Coffee has now gladly reportedly secured $18 million in total funding. It has also rapidly expanded its retail footprint, with the brand targeting more than 20,000 locations across the U.S.For Mahomes, the beverage company represents a personal business investment. The three-time Super Bowl champion has openly spoken about his love for coffee. He picked up the habit during his early days with the Kansas City Chiefs. This habit eventually sparked his interest in the ready-to-drink, up-and-coming coffee market.Patrick Mahomes’ Throne Sport Coffee inceptionThrone Sport Coffee brand launched in 2024. Patrick Mahomes became the brand’s lead investor alongside beverage industry veteran Michael Fedele. The Kansas City Chiefs quarterback’s involvement goes beyond attaching his massively established name to the product.ESPN reported that Mahomes is the company’s No. 2 stakeholder. He has been involved in product development, including testing and providing feedback on the coffee. So much for a perennial coffee lover.The two-time NFL MVP’s coffee routine reportedly dates back to his rookie season in 2017. Long team meetings with the Kansas City Chiefs helped him develop a regular coffee-consuming habit. His intense interest ultimately led him to Throne Sport Coffee.“It actually started in my first year in the NFL,” Mahomes told CNBC. “I started drinking coffee a lot, just being in a lot of meetings. And I really just fell in love with it. You know, it started first as a functional thing. And then I really fell in love with just the taste and trying to make sure that what I was putting into my body was good.And so I was trying to get away from drinking all the sugary, different types of coffees that you could drink.And I was really into just black coffee, which is what I was drinking on a day-to-day basis. And so whenever Michael Fedele and Throne Sport Coffee came to me and said they had a ready-to-go, healthy cold brew coffee drink, it was like a match made in heaven.”The brand markets ready-to-drink coffee designed exclusively for customers looking for both caffeine and functional ingredients.“It was really cool to see that I got to be part of the very beginning of the tasting part of the B vitamins, the BCAAs, the electrolytes going into it and something that I could drink on a day-to-day basis. And I know that it's good stuff that's going into my body,” Mahomes added.Patrick Mahomes’ investment strategyPatrick Mahomes genuinely values his partnerships with brands including State Farm, Adidas, Doritos, T-Mobile, Subway, Coors Light, Invisalign, and Throne Sport Coffee. His relationship with Throne Sport Coffee is a little different because he’s one of the lead investors there, and he strongly believes in the product.The product is a convenient option for both athletes and everyday consumers, specifically because it is ready to drink and contains 150 milligrams of natural caffeine. The quarterback believes the product could be a good everyday coffee choice.Mahomes has had many business opportunities come his way, but he carefully chose to work with companies and products that he truly believed in. He values the people behind those businesses. He prefers partnerships that are built on long-term relationships and everlasting trust.This personalized approach extends beyond investments to his teammates, charitable work, and other areas of life. He wants to surround himself with people he believes are good and genuinely want to make a positive impact on the world.Patrick Mahomes’ Throne Sport Coffee valuation and investor detailsAccording to Dealroom, Throne Sport Coffee has a $25 to $50 million valuation, a team of fewer than 100, and $10 to $50 million in total funding.The brand reached a massive milestone in February 2026, announcing a $10 million funding round, as per Food Business News.Throne Sport Coffee raised $10 million in a Series A round. The funds will support the brand’s next growth stage, including expanded distribution, field sales, and marketing.The company has raised a total of $18 million, according to Drew Fallon, Co-Founder and CEO of Iris Finance.The brand’s investors include professional athletes, sports executives, beverage-industry veterans, and other business founders.The brand offers several ready-to-drink varieties, including mocha java, salted caramel, mint mocha, French vanilla, and black. Its Coffee PLUS+ formula comes with caffeine, B vitamins, electrolytes, and BCAAs.Patrick Mahomes’ Throne Sport Coffee retail expansionThe brand’s fundraising helps its distribution network to grow. Food Business News reported that Throne Sport Coffee had reached roughly 7,000 retail locations by February 2026. It was nearly 5,000 in January 2025.The brand has since expanded to more than 20,000 retail locations, growing through major retailers and convenience chains such as Kroger, CVS, Whole Foods, Casey’s, QuikTrip, and Sheetz, as reported by Boardroom.That expansion comes as it debuts its new Patrick Mahomes-led “Better Fuel for Every You” campaign, part of a larger push to bring functional coffee further into the mainstream.Stay updated with the latest Asian Games 2026 news, check the Asian Games medal tally and complete Asian Games schedule.Get the latest Sports News and Live updates. Download the TOI app.