Kylie Kelce Celebrates Young Female Athletes’ ‘Confidence’ by Awarding One Girls’ Sports Team a Trip to the World Cup

Kylie Kelce partnered with Dove to launch a contest promoting body confidence and participation in girls' sports teams

The winning team will receive a trip to a major sporting event and new team kits

The initiative aims to help girls feel confident and stay in the game

Kylie Kelce is your biggest cheerleader.

As a mom to four girls and former competitive field hockey player herself, Kelce teamed up with Dove for a special contest designed in an effort to champion women's sports and encourage "girls everywhere" to stay in the game.

The contest, called "Back Her Game," is a nationwide search to find one girls' sports team that embodies joy and confidence while playing the sport they love. The winning team's prize? A trip to Brazil to experience the 2027 FIFA Women's World Cup.

"Sports can give girls so much — friendship, confidence, teamwork and memories that stay with them for life — but that only happens when they feel supported enough to keep playing," Kelce, 34, said in a statement, per the Dove press release.

"As a coach, I love that this campaign shines a light on girls' sports teams that show up for each other to remind girls everywhere that they belong on the field exactly as they are," continued Kelce, a Dove partner and wife Philadelphia Eagles star Jason Kelce.

The contest was inspired by the broader Dove commitment to help keep girls confident and in the game after research done by the brand showed that one in two girls who quit sports have been the subject of body criticism.

Kelce herself has spoken to PEOPLE in the past about how success in her sport enabled her to overcome any self-doubt about her own body, and instead focus on all the positive attributes she possessed.

"Early on, I was able to drown out these ideas of, 'I'm too tall,' or, 'My legs are too thick,' because, in my head, I was like, 'I'm tall and I have reach,' and, 'My legs are thick because they're strong,' " she told PEOPLE of her field hockey career . "I was able to see that narrative very early on because of the way my body applied to field hockey, and that made it so much easier to understand that your body isn't about how it looks — your body is about how strong you can be, how does it work for you and what can it do instead."

To help other girls develop that same feeling of empowerment, Dove developed its Body Confident Sport program through its Self-Esteem Project, which is designed to supply coaches with the tools to build body confidence among girls ages 11 to 17 and help create more supportive sports settings.

Through Back Her Game, Dove is searching for teams that are fostering supportive environments where female athletes can strengthen confidence, feel like they belong and have fun while playing sports.

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Soccer legends including Mia Hamm and Alyssa Thompson are also helping spread the word about the search to grant the winning team the trip of a lifetime, in addition to new team uniforms and a Body Confident Sport session to help the coach empower his or her team to recognize everything their bodies are capable of.

The contest kicks off on Wednesday, Sept. 23 and runs through Sunday, Oct. 4. To enter, eligible coaches of girls' teams with players between the ages of 13 and 18 can post a public in-feed video to Instagram or TikTok showcasing how their team brings confidence to the field, tagging @dove and using #KeepHerConfident and #Contest in the caption.

Dove will choose the winning team whose coach's submission most authentically displays the joy and confidence they bring to their sport.

As Kelce knows, focusing on the joy and confidence is key to success, whether that's on the field or raising her own daughters.

"If you make sure that you build the girls up, whether it's at practice, whether it's at home, you can build these girls up with confidence so that when someone, some silly person, somewhere along their way, decides to try and switch up the messaging, they've had so much joy just compounded into their ears that it drowns it out and it's a non-issue," she explained to PEOPLE in January while discussing her Super Bowl partnership with Dove. "Because they're like, 'That's so silly that you said that. But I actually heard so many other times how amazing my body is, so it doesn't matter that you said that.'"