How Sophie Cunningham built her $3 million net worth with a $665,000 WNBA salary and major endorsements

Sophie Cunningham has turned her WNBA career into something much bigger than basketball. Since entering the league in 2019, the Indiana Fever guard has steadily increased her earnings while building a strong presence across endorsements, social media and media projects. Her move to Indiana in 2025 gave her another platform, and by 2026, Cunningham’s career earnings, brand deals and growing popularity had made her financial story worth a closer look.Sophie Cunningham’s net worth and WNBA career earningsCunningham’s estimated net worth is around $3 million, according to Celebrity Net Worth. Her WNBA earnings have also climbed significantly during her career.Spotrac lists her career on-court earnings at more than $1.33 million since she entered the league. Her financial progress is especially notable when compared with her early seasons. Phoenix selected Cunningham in the second round of the 2019 WNBA Draft, and she initially signed a four-year contract worth nearly $190,000.After that first deal, her contracts gradually improved. She signed a one-year extension worth $75,000 in 2022 before agreeing to a two-year, $304,500 contract with Phoenix the following year. In September 2024, she signed another one-year extension worth $100,000.The biggest jump came after her move to Indiana. Her $665,000 base salary in 2026 is almost twice what she earned across her first seven seasons, according to the figures cited by Athlon Sports.That increase reflects the changing economics of the WNBA, but it also highlights Cunningham’s growing value as a player and personality.Her role changed after joining the Fever. Rather than serving primarily as a starter, she became an important sixth-woman option. In 2025, she averaged 8.6 points per game while shooting a career-best 46.9% from the field across 30 appearances.Sophie Cunningham’s endorsements and media empire add to her wealthCunningham’s income extends well beyond her WNBA salary. According to Booking Agent Info, she had at least nine active endorsement partnerships as of August 2026.Her brand portfolio includes adidas, while she also worked with European Wax Center in 2026. She previously landed an Arby’s endorsement in 2025. These partnerships have benefited from Cunningham’s growing visibility, both on the court and online.Her social media following has become another valuable asset. Cunningham reportedly has more than 8 million followers across Instagram, TikTok, X and Facebook. A following of that size can create additional opportunities through sponsored content and brand collaborations.She has also expanded into entertainment and sports media. Cunningham launched the “Show Me Something” podcast in 2025 with reality star West Wilson. The show has surpassed 60,000 YouTube subscribers and is produced by Colin Cowherd’s media company, The Volume, with Hard Rock BET as its presenting sponsor.Her profile grew again in 2026 when she appeared as a Sports Illustrated Swimsuit model and joined USA Network as a WNBA studio analyst and contributor.Cunningham’s journey began long before the spotlight of the Indiana Fever. At the University of Missouri, she became a standout player and earned SEC Freshman of the Year honors. She later collected first-team All-SEC recognition during each of her final three college seasons.Now, her career combines basketball, endorsements, media and fashion. The result is a business profile that continues to grow alongside her WNBA career.Get the latest Sports News and Live updates. Download the TOI app.