Apple, Google and Samsung are offering up to 50% off smartwatches during fall Prime Day

It is the final day of October Prime Day (technically called Prime Big Deal Days) and there are still a ton of discounts on smartwatches and fitness trackers, exclusive to Prime members. Top deals include 20 percent off the Apple Watch SE 3 and 50 percent off the Google Pixel 3. I frequently cover shopping events like Amazon Prime Day, Black Friday and Cyber Monday as a commerce editor for NBC Selected, so I know how to find deals that are actually worth buying. I spent weeks combing through thousands of discounts to find the best October Prime Day smartwatch deals and discounts on fitness trackers — each one I recommend below is highly rated and 20 percent off or more, as well as at its lowest price in at least three months. I’ll frequently update this list throughout Prime Big Deal Days with editor-approved picks, so keep coming back to check out what’s been added. Want more from NBC Selected? Sign up for our newsletter, The Selection, and shop smarter. Best October Prime Day smartwatch and fitness tracker deals The Apple Watch SE was already a smart buy, and this discount makes it hard to pass up. It delivers reliable health, sleep and workout tracking, an always-on display, and seamless setup and syncing with your iPhone. If you’re an iPhone user looking for a fitness tracker, it’s one of the best picks out there. This watch pairs a big, bright display with advanced running features from Fitbit. Custom run workouts deliver real-time guidance and form tracking, while daily readiness scores and cardio load insights help balance training with recovery. Loss-of-pulse detection can prompt a call to emergency services, and a 24-hour battery keeps this sleek Android smartwatch going all day. This sleek Bluetooth smartwatch helps you start each day informed, with a personalized energy score that rates your readiness based on how active you were the day before. Upgraded heart rate tracking cuts through extra movement for more precise readings, and sleep monitoring plus custom wellness tips keep your routine on track. You can even compare runs and rides against past workouts, making it a stylish, dependable fitness companion for daily use. The Samsung Galaxy Watch 8 looks and feels different from the Watch 7. It swaps the round case for a rounded-square shape and sits slimmer on your wrist. The screen is brighter, so it’s easier to read in sunlight, and the battery is slightly larger. It also has a new health feature that measures your antioxidant levels. Built tough and made to last, this 48 millimeter smartwatch handles extreme heat and cold with ease and is capable enough for surfing and freediving. Its bright AMOLED display stays clear and readable in full sun, while dual-band GPS and offline maps deliver precise, reliable navigation. Best of all, the battery lasts nearly a month, so you’ll rarely need to think about charging it. Best smartwatch accessories deals The Anker MagGo 3-in-1 Charging Station powers your iPhone, Apple Watch, and AirPods at the same time from one compact black stand. Your phone snaps on magnetically and charges wirelessly, with no cables to plug in. It works with iPhone 12 and newer, and the wall adapter is included, so it’s ready to use right away. Best October Prime Day smartwatch, fitness tracker and accessory sales Here are the best Prime Big Deal Days smartwatch and fitness tracker sales to know about. Keep in mind, not every item from a brand is discounted as described below. Up to 55% off Belkin charging accessoriesUp to 50% off Google smartwatches and moreUp to 44% off Samsung smartwatches and accessoriesUp to 40% off Anker charging tools and accessoriesUp to 32% off Iniu portable power banks and cordsUp to 26% off Fitbit trackers Best smartwatch and fitness tracker sales at other retailers Best Buy: Up to 40% off select smartwatches, fitness trackers and accessoriesWalmart: Up to 30% off select FitBit fitness trackersBelkin: Up to 25% off wireless charging accessories and moreTarget: Up to 50% off smartwatchesREI: Up to 30% off smartwatches and fitness trackersKohl’s: Up to 30% off smartwatches Why are these October Prime Day smartwatch and fitness tracker deals worth it? Prime Big Deal Days historically offers Prime members some of the lowest prices of the year on smartwatches and fitness trackers, and these limited-time deals only last through October 7. All of my recommendations above are based on NBC Selected’s previous reporting. I prioritized including award-winning products and those our team has tested. I evaluated the quality of these deals by running them through price trackers like CamelCamelCamel, and I only included those that: Are at their lowest price in at least three monthsAre 20% off or moreAre highly rated with at least a 4-star average rating from hundreds of customers on Amazon Why trust NBC Selected? I’m a commerce editor for NBC Selected who frequently covers deals and sales. I also cover topics like beauty, wellness and tech. Prior to Prime Big Deal Days, I previewed a list of deals from Amazon and sorted through them to find worthwhile sales you should know about. Catch up on NBC Selected’s in-depth coverage of tech and tools, wellness and more, and follow us on Facebook, Instagram, X and TikTok to stay up to date.