Luggage brand makes comeback after bankruptcy shutdown

A luggage brand that disappeared from the market after a bankruptcy is preparing to return, giving a familiar name in the travel industry a second chance.

The relaunch comes as the luggage market continues to benefit from renewed travel demand and growing interest in premium products, while established brands look for opportunities to expand their reach.

Founded in 2016, Paravel is an American sustainable travel brand known for its luxury luggage, bags, and travel accessories.

Antler brings back Paravel in major relaunch after shutdown

British luggage brand Antler, owned by ATR Group, is relaunching Paravel after the brand shut down following its Chapter 7 bankruptcy filing in 2025.

The relaunch will initially focus on a selection of Paravel's best-known products, including:

A new edition of the Aviator suitcase collection in four sizes and colorways

The new products will retail between £30 ($45) and £465 ($595).

Paravel will continue to use recycled materials in its products, with recycled content ranging from 70% to 100%, depending on the item. However, the company will no longer market its shipping as carbon neutral.

ATR CEO Kirsty Glenne said Paravel built a loyal following around its design, quality, and sustainable materials.

"Refining what made Paravel special, and bringing back the pieces our customers loved, made to a standard built to last," said Glenne, Fashion Network reported.

"With ATR Group's infrastructure behind us, we've been able to make those improvements meaningful as Paravel re-enters the market."

Consumers will be able to purchase the new Paravel collection beginning October 8, 2026, through Paravel's website. The brand will initially sell directly to consumers online and is not currently available through wholesale channels .

Paravel filed for Chapter 7 bankruptcy and shut down immediately afterward

Paravel filed for Chapter 7 bankruptcy on May 19, 2025, in the U.S. Bankruptcy Court for the District of Delaware.

The filing reported $1 million to $10 million in assets and between $10 million and $100 million in liabilities.

The bankruptcy filing was followed by the immediate shutdown of Paravel's website and the liquidation of its assets, leaving some customers with unfulfilled orders.

The company's bankruptcy came after a period of financial struggles. Factors cited in reporting about the company's business included the challenges of its direct-to-consumer model, high customer acquisition and social media marketing costs, supply chain complexity, the costs associated with sustainable manufacturing, and tariff volatility.