Ring founder Jamie Siminoff: 'I still have my email on every box' — here's why

Ring founder Jamie Siminoff still puts his email address on the box of every smart home device product that the now-Amazon-owned ( AMZN ) company sells.

Not having his email on the box isn't an option.

"I still have my email on every box. And that's what one of my superpowers is — I get ground truth data on everything," Siminoff said on the Power Players with Brian Sozzi podcast (video above; listen in below).

Siminoff is fresh off debuting Ring's first smart lock , which features a first-of-its-kind power dial that lets you recharge the lock by hand if the battery dies.

It also eliminates the standard door key in four ways: a fingerprint reader, a keypad, the Ring app, or via Alexa. The new smart lock will integrate with Ring and Amazon devices and will be available in early 2027.

And it's about to go toe-to-toe with a reinvigorated Apple ( AAPL ) in the smart home market, as the tech giant unveiled its HomeView smart home hub this week to much fanfare.

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The hub — resembling a square iPad that sits on a table — includes a video doorbell, a smart lock, and a smart thermostat, developed through a strategic partnership with LG Electronics ( 066570.KS ), in a direct challenge to Amazon's Ring and Google's ( GOOG , GOOGL ) Nest.

Apple is finding a formidable competitor in Siminoff and Ring.

This success story began in Siminoff's garage with a product he called Doorbot. He pitched Doorbot on "Shark Tank" in 2013, seeking $700,000 for a 10% stake.

Surprisingly, he walked away empty-handed after all investors rejected the opportunity — a decision that Kevin "Mr. Wonderful" O'Leary later called one of the show's biggest misses.

Siminoff went on to rename the product Ring, turning it into one of the most ubiquitous home consumer products. He sold the business to tech giant Amazon in 2018 for $1.15 billion.

Ring has since developed a host of connected security products, from floodlights to new iterations of its iconic connected doorbell.

Siminoff left Amazon in 2023, only to return in early 2025 to lead its suite of security products.

He said he has been tasked with taking the connected security platform to new heights by tapping into the power of AI while driving a more efficient business.

But don't expect his email address to leave the box, Siminoff said.

"It goes to the Henry Ford [saying] if you ask people what they wanted, they would've said a faster horse. Like I see what they're [customers] saying. But then I'm able to synthesize that into what they need," Simonoff explained.