Amazon Is Discounting All Things Pokémon for October Prime Day This Year

Amazon's October Prime Day sale is live, and while you could take the opportunity to stock up on genuinely useful things, you could also just treat yourself to something awesome. How should you treat yourself? Well, if you're anything like me, you can't resist lining the pockets of the most lucrative franchise in media history.

We've found plenty of Nintendo deals on the gaming side of things, but Pokémon is a lot bigger than that. Whether you got into Pokémon through the video games, show, or TCG, I've tracked down something in Amazon's sale that could spark a little Poké-joy in your life.

FWIW: Everything on the list is under $50, and it does actually include some daily essentials.

25+ Pokémon Deals in Amazon's October Prime Day Sale

Check out our top 10 highlights from the sale, or scroll on for even more picks.

Colgate Kids Pokemon Toothbrush and Toothpaste Gift Set

Pokémon Timelines: A Journey Through the Animated Series

Pokémon Fan Favorites - 300 Piece Jigsaw Puzzle

Amazon is discounting plenty of Switch 2 games, but one of the only first-party games getting a price cut is the latest Pokémon release. Pokémon Legends: Z-A is technically a spin-off, but in the words of IGN's 8/10 review , it still offers "a fun setting to explore, a well-written story, and a total battle system overhaul that works surprisingly well."

The Best LEGO Pokémon Set Drops Under $50

LEGO has released a hefty amount of Pokémon-themed sets since the collaboration debuted in 2025. I’m of the opinion that LEGO Eevee is the clear stand out. Even better? You don’t have to be a Prime member to get the $20 discount.

Meh TCG Deals, But at Least There's Some Restocks

It would be a lot to ask for some real TCG deals. It shouldn’t be, but it is. At the very least, Amazon has restocked some of the rarer products and bundles, including the First Partner Illustration Series.

Pokémon TCG - Sold and Shipped by Amazon Finder

Pokémon TCG: First Partner Illustration Collection—Series 3

Pokémon TCG Surging Spark – Single Booster Pack

Pokémon TCG: Mega Evolutions - Perfect Order 3 Pack Blister (Chikorita)

Get Your Own Hardcover Pokedex for Under $40

I have this book myself , and I think the best way to describe it is a personal Pokédex. You get details from the show, games, and TCG about every single Pokémon, all packaged in a gold-lined hardcover with a premium feel. All to say, it has a permanent place on my coffee table.

Or a History of the Pokemon TV Show for Under $10

While the Deluxe Character Book goes into detail about every variation of the Pokémon franchise, this book hones in on the TV show. It's also one of the best deals in the entire sale, with a 67% discount bringing it under $10.

15% Off Officially Licensed Pokemon Graphic T-Shirts

Prime members looking for a wardrobe upgrade are in for a treat, as Amazon has applied a 15% discount on a ridiculous amount of graphic tees. Scroll through the full list to find options for any style or Pokemon preference.

Pokémon First Generation Group Shot Logo T-Shirt

Mimikyu Ghost Fairy Type Dark Spooky Forest T-Shirt

Lowest Price Ever on Adorable Charmander Plush

Plushie deals are surprisingly scarce this year, but I'd argue that one very cute smiling Charmander makes up for that. This officially licensed Jazwares plush is currently at its lowest price yet and is one of the best Pokemon plushies on the market.

On the less cuddly side of the figure spectrum, it should come as no surprise that Amazon has discounted a heck ton of Funko Pops. If you're Funko-inclined, have at 'em.

I know we’re still a ways out from the holiday season, but I’m of the opinion this toothbrush set would make a great stocking stuffer. If Pikachu won't convince them to brush their teeth, nothing will.

Sure, Pokémon has seemingly achieved world domination, but that doesn't there aren't still even more ways to experience the beloved IP.

Ravensburger Pokémon Labyrinth Glow in the Dark

While there are tons of genuinely classic board games on sale, Amazon has also discounted various Pokemon-themed activities, including puzzles.

Blythe (she/her) is an Audience Development Coordinator at IGN who spends way too much time in character customization screens and tracking down collectibles.