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Taking the piss out of (into) data centers.

Liquid Death, a marketing company that occasionally sells water, enlisted Jason Kelce to sing a song about sending your pee to help cool data centers. (It’s an obvious stunt: don’t send your pee to strangers.) Ironically, everyone in the video probably needs to consult a doctor about dehydration. [Media: https://www.youtube.com/watch?v=r9OhekhlZ9Y]

Sam Altman gets Goopy.

If you happen to be in the Hamptons next weekend, why not roll up to Gwyneth Paltrow’s estate? Puck reports the head of Goop is hosting a “private, off-the-record al fresco dinner at her home in honor of Sam Altman.” Makes sense, since Paltrow has been steadily investing in AI for years. [Link: What I’m Hearing newsletter | https://puck.news/newsletter_content/what-im-hearing-netflixs-dc-muscle-igers-lakers-angst-gwyneths-ai-party/ | Puck]

Claude can do more with Gmail and Google Drive, and access to Claude Cowork is expanding.

A pair of announcements from Anthropic today include the word that access to Claude Cowork on mobile and web interfaces has rolled out to all paid accounts, so you can keep an eye on what it’s doing for you in more places. Separately, the Google Workspace connectors for Claude now support sending emails in Gmail and managing files in Google Drive — more details here. [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/778273589_17980259259118227_5377280649389143563_n.jpg?quality=90&strip=all]

Spirit in the machine.

Google won a $10 million bankruptcy auction to acquire a hefty collection of business data from the now defunct Spirit Airlines, which it plans to use for AI training. The data, which includes calendar info, documents, spreadsheets, emails, and employee chats will be “deidentified,” a Google spokesperson said in a statement to Axios: > “We will not receive any personal information from this dataset. Any data we receive will be rigorously scrubbed of any personally identifiable information by a third party before receipt.”

Similarweb says it can track conversational AI ads.

The new AI Ads tracking data set for ChatGPT and Google’s AI Mode and AI Overviews pulls insights from anonymized web usage data provided by a panel of Similarweb users, instead of relying on synthetic prompts. Similarweb reports that 26 percent of ChatGPT responses and nearly 30 percent of ad-eligible Google AI Mode queries include a sponsored ad. [Link: Similarweb Unlocks the Black Box of AI Ad Placements Across ChatGPT, Google AI Overviews, and AI Mode | https://www.businesswire.com/news/home/20260818652197/en/Similarweb-Unlocks-the-Black-Box-of-AI-Ad-Placements-Across-ChatGPT-Google-AI-Overviews-and-AI-Mode | Business Wire]

Tracking the rare books that Amazon is feeding to AI.

404 Media put a tracker inside a shipment of rare books, which arrived at an Amazon warehouse in Las Vegas: > Amazon employees who work at this location say all they do is receive massive shipments of printed books which they then cut the bindings off in order to scan the books more quickly. The printed book is destroyed in the process. Last month, 404 Media reported that AI companies are buying used books in bulk to use them as AI training data.

Saturday, October 10, 2026

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