Amazon Is in Talks to Buy AI Startup Decart, WSJ Reports

(Bloomberg) -- Amazon.com Inc. is in negotiations to acquire Decart AI, an artificial intelligence startup, in a deal that could be valued at around $7 billion, the Wall Street Journal reported.

The purchase could be wrapped up soon if the negotiations don't collapse, the Journal said, citing people familiar with the matter.

In September, Anthropic decided against acquiring Decart AI. The Claude chatbot maker had been in talks to buy Decart for about $6 billion and had performed due diligence on the target.

Decart was founded in 2023 by three Israeli engineers, brothers Dean and Orian Leitersdorf and Moshe Shalev.