Patrick Mahomes and Travis Kelce face new challenge in 1587 Prime trademark fight as opposing side refuses to back down

Patrick Mahomes and Travis Kelce are asking a New York federal court to drop them from the 1587 Prime trademark case, and the sneaker brand suing them is fighting back. 1587 Sneakers sued in February over the Kansas City steakhouse's name and merchandise. The players say New York has no power over them and that they hold no direct control of the restaurant. The brand says their role goes well beyond lending a name. A judge has already refused one emergency order, but no ruling on dismissal has been reported.Why 1587 Sneakers is refusing to back down in the 1587 Prime trademark fightPatrick Mahomes and Travis Kelce moved to dismiss on three grounds: no personal jurisdiction, wrong venue, and a complaint that does not say either player personally committed an infringing act. They also deny being members of the LLC that runs the restaurant.The sneaker company's answer is blunt. Its filing says the players are recasting themselves as distant celebrities and "pretty faces" with no New York ties. The brand then points to the restaurant's own website, which says 1587 Prime was co-founded by Mahomes and Kelce in partnership with Noble 33. It also cites national advertising and promotion to argue the New York link is real.That is a sensible line of attack. Any one of the three grounds, if the judge agrees, could end the players' part in the case.Timing is the other fault line. 1587 Sneakers says it began selling on April 13, 2023, so it claims first use, yet it did not apply for the "1587" trademark until October 2025. The "1587 Prime" trademark was filed in December 2023 in the bar and restaurant category. Each side can say it came first, just in a different way.What the dispute means for Mahomes, Kelce and the steakhouseFor now, the restaurant stays open. In March, District Judge Naomi Reice Buchwald declined to sign a temporary restraining order, saying the complaint did not clearly establish personal jurisdiction or proper venue in New York. The order did not dismiss the lawsuit.The brand wants more than a new name. It is seeking an injunction against use of the 1587 mark, plus damages, attorney's fees and costs, and says consumers wrongly believe it is tied to the restaurant and the players. The suit also notes that 1587 Prime sells clothing as merchandise.That detail matters most. A steakhouse and a shoe label do not chase the same diners, but apparel is where the two brands meet.The jurisdiction fight may also decide how this ends. A legal expert quoted by Heavy said the case could be resolved without a judge ever deciding which side has the stronger trademark claim. The defendants' reply brief was due September 1. The reports I found show no ruling since.Stay updated with the latest Asian Games 2026 news, check the Asian Games medal tally and complete Asian Games schedule.Get the latest Sports News and Live updates. Download the TOI app.