How Dak Prescott built his $295 million wealth: Inside the Cowboys quarterback’s business empire beyond football

Dak Prescott has made most of his money from football, but the Dallas Cowboys quarterback has also spent years building a business portfolio away from the NFL. His earnings from massive contracts have given him a strong financial base, while his investments have taken him into restaurants, fitness technology, beverages, truck accessories and sports education. Together, these moves show how Prescott has looked beyond his career on the football field and started building a business empire of his own.Dak Prescott’s NFL earnings and restaurant, fitness and beverage investmentsPrescott’s NFL career remains the biggest part of his wealth. The Cowboys signed him to a four-year, $160 million contract in 2021, giving him one of the largest deals of his career at that point. In 2024, he agreed to another four-year extension worth $240 million, including $231 million guaranteed and an $80 million signing bonus. OverTheCap lists his career NFL earnings at more than $295 million.But Prescott has not simply relied on his football salary. In 2021, he became a 20% owner of four Walk-On’s Sports Bistreaux locations in Texas. The restaurants are in Arlington, Las Colinas, The Colony and Waco. Walk-On’s is a Louisiana-based sports restaurant chain known for Louisiana-style food, and the investment also had a personal connection for Prescott because he grew up in Bossier City, Louisiana.His investment in the restaurant business was limited to those four locations rather than the entire Walk-On’s chain, giving him a direct ownership interest in the restaurants while adding another business to his growing portfolio.Prescott has also invested in OxeFit, a fitness technology company based in Plano, Texas. The company develops strength and fitness equipment that uses robotics, sensors and artificial intelligence. OxeFit raised $12.5 million in Series A funding in 2021, with Prescott among the investors.Another part of his portfolio is GLOW Beverages, where Prescott became an equity stakeholder and brand ambassador. The company makes functional drinks focused on hydration and energy. Forbes reported in 2023 that Prescott had invested in GLOW alongside other investors, including Kylie Jenner. Forbes also estimated that Prescott earned $12 million off the field in 2022.Dak Prescott expands his business empire with RealTruck, IMG Academy and Tequila VolteoPrescott’s investments have also taken him into businesses that have little connection to the restaurant or fitness industries. One example is RealTruck, an online retailer that sells truck accessories and customization products. In 2022, RealTruck said Prescott and other professional athletes had invested in the company through Patricof Co. Prescott was also named to the company’s strategic advisory team, giving him a role beyond simply putting money into the business.His portfolio later expanded into sports education. Prescott invested in IMG Academy in November 2023, according to Bloomberg reporting cited by Yahoo Sports. IMG Academy is known for its sports training and education programs, making the investment another way for Prescott to stay connected to the sports world while building wealth outside the NFL.Prescott also entered the beverage alcohol business through Tequila Volteo, a Dallas-based tequila startup. D Magazine reported in 2025 that Prescott invested in the company in 2024. A portion of sales also benefits his Faith Fight Finish Foundation.With more than $295 million in documented NFL earnings and investments spread across several industries, Prescott’s financial story goes beyond his Cowboys salary. His business interests have allowed him to build ownership positions in different types of companies while continuing to earn money from the sport that made him famous.Stay updated with the latest Asian Games 2026 news, check the Asian Games medal tally and complete Asian Games schedule.Get the latest Sports News and Live updates. Download the TOI app.