Russell Wilson and Ciara's 3BRAND surpasses $100 million in sales as NFL star expands his business empire

Russell Wilson has found a way to make a lasting mark off the football field, and his latest success story comes in a surprising size. The New York Giants quarterback and his wife, Ciara, have turned a children's sportswear idea into a business generating nine-figure sales. Their company, 3BRAND, has grown into a major part of Wilson's business portfolio, showing how a family-inspired venture can find room in a competitive market. With a Nike collaboration and strong sales, the brand is gaining attention beyond the NFL.Russell Wilson's 3BRAND turns a family idea into a $100 million businessThe idea behind 3BRAND came from Wilson and Ciara's own family. Launched in 2021, the children's sportswear company focuses on activewear designed for young customers. Its moisture-wicking shirts and workout clothes have helped it carve out space in a retail market filled with established sportswear giants.The numbers tell a striking story. 3BRAND generated more than $100 million in sales in 2024. The momentum continued into 2025, with the company recording over $70 million in sales during the first six months of the year.That performance is notable in a crowded industry where new labels often struggle to gain attention. Wilson's experience as a professional athlete gives him a connection to sports, while Ciara brings her own profile as a Grammy-winning artist. Together, they have helped put the brand in front of families looking for athletic clothing for their children.The company's collaboration with Nike has also expanded its visibility. For Wilson, 3BRAND is more than a celebrity side project. It has become a substantial business venture with sales that extend well beyond the attention surrounding his NFL career.Russell Wilson expands his business portfolio beyond 3BRAND3BRAND is only one part of Wilson's growing collection of business interests. His ventures span media production, fashion, technology and consumer products, giving him several sources of income outside football.Wilson co-founded West2East Empire, a production company that works on television commercials and other media projects. He also runs Why Not You Productions, which develops scripted films and television series.In 2018, Wilson joined his older brother, Harry, to launch Limitless Minds. The company offers an app focused on personal development, using coaching sessions and learning exercises to help users improve their “mental conditioning.”His consumer brands add another layer to the portfolio. Good Man Brand sells shoes and clothing, while R&C, named after Russell and Ciara, offers fragrances.Wilson's business activities also add context to his reported earnings. He ranked No. 49 on Forbes' 2025 list of the world's highest-paid athletes, with $53.6 million in pretax earnings over the 12 months ending in May 2025. Forbes estimated that $6 million came from off-field sources, including endorsements, licensing and memorabilia.The 3BRAND story highlights a different side of Wilson's career. Even as he continues to compete in the NFL, his children's sportswear venture has established a substantial commercial presence, with a Nike collaboration and more than $100 million in annual sales already behind it.Stay updated with the latest Asian Games 2026 news, check the Asian Games medal tally and complete Asian Games schedule.Get the latest Sports News and Live updates. Download the TOI app.