Dallas Cowboys Cheerleaders deepen Charlotte Tilbury partnership with new game-day beauty and retail experiences

Charlotte Tilbury is taking its relationship with the Dallas Cowboys Cheerleaders into another season, combining beauty, performance and retail in a partnership built around the group’s signature game-day looks. The beauty brand will remain the team’s official beauty partner for a second year, while its expanded Amazon Beauty collaboration will give shoppers more ways to discover and buy the products used behind the scenes.Charlotte Tilbury becomes Dallas Cowboys Cheerleaders’ beauty partner for second yearThe renewed partnership goes beyond makeup. Charlotte Tilbury will support the Dallas Cowboys Cheerleaders through content, creator experiences, retail appearances and in-stadium activations. The brand will also help create the team’s official beauty looks for game days.For the 2026 collaboration, Charlotte Tilbury has put together a beauty wardrobe designed around the demanding routines of the cheerleaders. The collection brings together skin care, complexion products and colour cosmetics, giving the team a full routine rather than relying on a single signature product.The skin care line-up includes Magic Cream, Magic Serum Crystal Elixir, Hollywood Skin Secrets Immediate Eye Revival Patches and Invisible UV Flawless Primer SPF 50. The complexion range includes Airbrush Flawless Foundation, Airbrush Flawless Blur Concealer, Airbrush Flawless Finish, Airbrush Flawless Blur Loose Powder and Airbrush Flawless Setting Spray.The wider makeup collection features products such as Hollywood Contour Wand, Airbrush Bronzer, Beauty Light Wands, Exagger-Eyes Volume Mascara, Legendary Brows and Pillow Talk lip products.Kelli Finglass, senior director of the Dallas Cowboys Cheerleaders, highlighted the confidence element behind the partnership."Looking good makes you feel good and feeling good gives you confidence," said Kelli Finglass, senior director of the Dallas Cowboys Cheerleaders. "That's what we love about Charlotte Tilbury. It's a brand that's really about confidence and helping women feel their best. For the Dallas Cowboys Cheerleaders, that confidence is so important because when they feel good about themselves, they can step out on the field and perform at their very best."Charlotte Tilbury expands Amazon Beauty partnershipThe collaboration also creates a stronger link between the Dallas Cowboys Cheerleaders’ beauty routines and online shopping. Charlotte Tilbury is expanding its Amazon Beauty retail partnership with new ways for customers to explore the products featured in the team’s looks.The strategy gives the partnership a digital layer, allowing fans and beauty shoppers to move from behind-the-scenes content to the products themselves. Exclusive experiences and retail activations are also expected to bring consumers closer to the cheerleaders’ preparation process.Camille Nordby, Premium Beauty Category Leader at Amazon U.S. Stores, said the partnership can help customers connect with the products in a more engaging way."We couldn't be more proud of Amazon Beauty's collaboration with Charlotte Tilbury Beauty," said Camille Nordby, Premium Beauty Category Leader, Amazon U.S. Stores. "Charlotte Tilbury is a brand built on confidence, artistry, and showing up as your best self. We can't wait to bring customers closer to the action with behind-the-scenes content, exclusive experiences, and the products behind the Dallas Cowboys Cheerleaders' iconic looks."With beauty routines now playing a larger role in fan and retail experiences, the renewed partnership positions Charlotte Tilbury at the centre of the Dallas Cowboys Cheerleaders’ 2026 season.Stay updated with the latest Asian Games 2026 news, check the Asian Games medal tally and complete Asian Games schedule.Get the latest Sports News and Live updates. Download the TOI app.