Travis Kelce’s $200 million Garage Beer venture earns top spot in Rolling Stone’s 2026 awards

Travis Kelce has another reason to smile during an unbeaten start to the 2026 NFL season. While the Kansas City Chiefs tight end continues to make headlines on the field, his growing business portfolio has also picked up a major accolade. Kelce and his brother, Jason Kelce, are closely tied to Garage Beer, and the brand has now received recognition from Rolling Stone. The honour gives Travis Kelce a timely off-field win as Kansas City heads into its bye week following a thrilling victory over the Las Vegas Raiders. It also highlights how quickly the brothers have turned their investment in the beer company into a high-profile business venture.Travis Kelce celebrates Garage Beer’s latest recognitionGarage Beer has been named the “Coolest New Beer Brand” in Rolling Stone’s 2026 RS Spirits Awards. The award placed the company at the top of the Best Beer + Canned Cocktails category, giving the Kelce brothers another notable moment away from football.Rolling Stone praised the brand’s identity and the brothers’ role in its rise, writing:“Jason and Travis Kelce know a thing or two about having a good time,” Rolling Stone wrote in the blurb. “And that’s exactly what they bring to Garage Beer, the lager brand they joined in 2024 and took to new heights (pun intended) this year. While the Kelce brothers have that easygoing ‘everyman’ quality, their beer is anything but average, delivering a crisp, crushable sip with a hint of hops and a touch of citrus. From branding to bottling, Garage Beer is refreshing in all the right ways and yes, a total touchdown.”The recognition is significant because Garage Beer has become more than a celebrity-backed product. Kelce and Jason have taken an active ownership role, helping push the brand further into the mainstream.Travis Kelce shares Garage Beer news with fansKelce did not let the recognition pass quietly. He shared a screenshot of Garage Beer’s first-place finish on his Instagram Story, adding two sunglasses emojis to celebrate the result.The timing makes the moment even more interesting. Travis Kelce is in his 14th NFL season and has already seen the Chiefs turn their fortunes around after missing the playoffs in 2025. Kansas City improved to an unbeaten record with a 30-27 victory over the Raiders before entering its bye week.Kelce had a quieter afternoon statistically, finishing with two catches for 15 yards. However, Kenneth Walker III rushed for 177 yards and two touchdowns, while Patrick Mahomes threw for 225 yards and two scores.Now, Kelce gets a brief break from football before the Chiefs return against the Los Angeles Chargers on October 18. Until then, his latest Garage Beer achievement gives the veteran tight end another win to celebrate away from the field.Stay updated with the latest Asian Games 2026 news, check the Asian Games medal tally and complete Asian Games schedule.Get the latest Sports News and Live updates. Download the TOI app.