From Jimin-inspired hair to a live concert, Neymar’s daughter Maria Helena lives her BTS dream

BTS fever has reached Neymar Jr.’s family, and his daughter Maria Helena is making sure fans notice. The young K-pop enthusiast attended the group’s São Paulo concert in Brazil with her mother, Amanda Kimberlly, turning her love for the South Korean superstars into a memorable real-life experience. While the ARIRANG World Tour continues to draw huge crowds across the globe, Helena’s appearance has added a sweet celebrity moment to the excitement. Her connection with BTS goes beyond a single concert, too. From dancing to their music to showing admiration for a particular member, she has already given fans several reasons to talk about her growing fandom.Neymar’s daughter Maria Helena enjoys BTS’ São Paulo concertBTS fans, known worldwide as ARMY, have been eagerly following the group’s return to the stage, and Brazil has become another major stop on that journey. The band is scheduled to perform three shows in São Paulo on October 28, 30 and 31, 2026.Amid the concert excitement, Amanda Kimberlly shared glimpses of her experience with Helena on social media. The videos featured moments connected to the BTS members, offering fans a peek into the youngster’s enthusiasm for the group.For Helena, the concert was more than a chance to join thousands of fans celebrating their favourite artists. It brought the music she enjoys online into a live setting, where the atmosphere, performances and crowd energy create a very different experience.Her interest in BTS had already attracted attention during the FIFA World Cup 2026 final halftime show, when she was seen watching and reacting to the performance. That earlier moment offered a glimpse of her excitement before her São Paulo outing brought her fandom back into focus.Jimin’s influence on Neymar’s daughter and her BTS fandomAmong the BTS members, Jimin reportedly holds a special place in Helena’s heart. Her mother’s social media posts have shown the youngster dancing to the group’s songs and responding enthusiastically to their content.Helena’s admiration also appears in small details that fellow fans can recognise. She has been seen wearing a topknot hairstyle inspired by Jimin’s signature look and carrying a fan featuring Chimmy, the BT21 character associated with the singer.These details have helped turn her interest in BTS into a talking point among fans. For young listeners, music can become part of everyday life through favourite songs, fashion choices and playful ways of expressing admiration for an artist.Helena is not the only one in Neymar’s family who enjoys the group’s music. Mavie, his daughter with Bruna Biancardi, has also appeared in social media videos dancing to BTS songs.Although both girls have shared moments connected to the band, Helena’s appearance at the São Paulo concert has given her personal connection with BTS fresh attention. As the group continues its Brazilian tour, the young fan has become an unexpected part of the excitement surrounding one of K-pop’s biggest global acts.Get the latest Sports News and Live updates. Download the TOI app.