BaladAPP is Santos FC's new sponsor

Part of the Ticketmaster group, BaladAPP is one of the largest companies in Brazil's entertainment sector and will appear on Santos' official kits for the next 12 months.

The brand's arrival at Santos FC reinforces BaladAPP's view that sport as entertainment is on the right path toward increasing value, technology, and innovation.

The partnership strengthens Peixe's strategy of associating with companies that share the strength of the Santos brand and its connection with millions of supporters in Brazil and around the world.

For president Marcelo Teixeira, BaladAPP's arrival as a sponsor is, first and foremost, another demonstration of the strength and credibility of the Santos FC brand. "Without a doubt, the benefit will be mutual; BaladAPP is a benchmark in the market. And, thanks to its expertise, it will certainly also provide major benefits to members and supporters. For our club, which is going through a period of major transformation, this support is essential. Santos FC's partnership with BaladAPP will certainly be long-lasting and very successful."

"This arrival represents exactly the kind of partnership we seek to build: relevant, innovative brands that see football as going beyond traditional exposure. Santos FC has passionate supporters, a globally recognized brand, and enormous potential for connection and business generation. Our job is to turn these assets into increasingly relevant platforms for our partners, creating relationships that deliver value for the brands, for the Club, and above all for the supporters," adds Caio Lacerda, Santos FC's Marketing and Business Executive.

For both brands, the partnership symbolizes the coming together of innovation and tradition, bringing the BaladAPP brand to one of the most traditional shirts in world football. Communication and relationship-building initiatives will be carried out over the coming months to strengthen the union between the brands.

"For us, it is a great honor to be sponsors of Santos, one of the most traditional teams in Brazilian football and the birthplace of historic talents such as King Pelé and Neymar, just to name a few. Now, BaladAPP joins Santos to further amplify the club's greatness through this partnership," highlights João Carlos, CEO of BaladAPP.