Houston Comets Tease New Uniform Reveal in Video Ahead of WNBA Return for 2027 Season
The Houston Comets teased their new branding as they plan for their return to the WNBA in 2027.
The Houston Comets teased their new branding as they plan for their return to the WNBA in 2027.
The team provided a glimpse on social media ahead of Thursday's full reveal:
Based on the short clip, the Comets may be leaning a bit on their original design.
During Houston's first run, WNBA jerseys all followed a broad template. The Comets logo and word mark at least helped them stand out a bit.
Of course, winning four titles also helps establish your brand identity. The Comets reeled off a four-peat from 1997-2000 thanks to the legendary trio of Cynthia Cooper, Sheryl Swoopes and Tina Thompson.
By 2004, however, Houston's fortunes began to shift dramatically. The team missed the playoffs that season. Within a few years, fan interest and attendance started to decline . The WNBA assumed ownership in 2008 and the organization was eliminated entirely.
It was an unbefitting end to the W's original dynasty.
The league is in a far different place now. Television ratings and attendances have increased across multiple years, and there will be 18 teams once the 2030 tips off.
Calls for a Comets rebirth organically began to grow, culminating in the announcement the Connecticut Sun would relocate to Houston.
The branding reveal falls on the same day as Game 6 of the WNBA Finals, but that's unlikely to dampen the enthusiasm of the fans who have eagerly awaited the Comets' revival.
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