Nike Teases 'Next Chapter of the NBA' in New Video Ahead of 2026-27 Season

Nike and the NBA seemingly have something new in the works.

The apparel brand teased the "next chapter of the NBA" on social media on Wednesday, noting that the new era "is for the obsessed."

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The scheduled release date is Sept. 15 .

Nike has been the official jersey partner of the NBA since the 2017-18 season, and the two sides agreed to a 12-year extension in 2024.

While Nike will remain the NBA's jersey sponsor for the next decade-plus, it appears there could be major changes coming to the league's uniforms.