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The political ads that don’t look like ads

Political campaigns and lobby groups in the US are paying content creators as little as $25 to influence the midterms.

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The political ads that don’t look like ads

Political campaigns and lobby groups in the US are paying content creators as little as $25 to influence the midterms with social videos. But the system is so opaque that you likely won’t even know you’ve been targeted. Al Jazeera’s Mohammad Qasem looks at how this cheap, fast and viral strategy works.

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Tuesday, November 3, 2026

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