Wedding content creator from Dorset says new industry is booming

From the nerves before the ceremony to the tears of laughter during the best man's speech, Jade Burton is documenting every moment on her smartphone.

The 22-year-old, from Poole in Dorset, is one of a growing number of wedding content creators - a job that did not exist just a few years ago.

She films and edits social media-ready videos, giving newlyweds a record of their day just 24 hours after they say "I do".

For couples eager to share their big day on Instagram and TikTok, it's a service bridging the gap between the wedding itself and the professional photos that arrive weeks later.

As guests mingle in the autumn sunshine and staff put the finishing touches to the reception room, Burton hovers with her phone.

She started her wedding content creator business, Wed In Focus, in July.

"With the way technology's evolved and the rise of social media, naturally the way we document memories has changed a lot over time," she said.

Unlike a traditional videographer who might take a few months to produce a polished wedding film, Burton edits short-form, vertical videos called highlight reels that can be shared the next day.

"It'll kind of tell the wedding story, right from getting ready, through to first looks and ceremony, walking down the aisle - all the key moments."

Industry experts say the number of content creators has grown rapidly since first appearing in the UK wedding market in 2022.

Wedding website, Hitched, reported a rise in searches for wedding content creators in 2025.

Nikita Thorne, the UK Wedding Association's digital wedding expert and head of strategy at Oxfordshire-based Guides for Brides, said it was down to a combination of social media's growing influence on weddings and the relatively low cost of launching a content creation business.

"We've seen more content creators coming in the last couple of years where more people have been able to start a business," she said.

Thorne said the average price for a wedding content creator can range between £200 and £1,000 and usually covers the day of filming and the time spent editing.

The promise of receiving the memories within one day is proving attractive to some couples.

Between greeting guests and posing for photographs, bride Emily Errington knew there would be moments she would miss.

She hired Burton alongside a photographer and videographer to capture her wedding in Symondsbury, near Bridport in Dorset.

"I want to be looking at stuff straight away," she said.

"Right now it's all a bit of a whirlwind. I don't really know what's going on."

The couple banned guests from taking their own photos during the ceremony, knowing they would have the social media content to post themselves the following day.

"I don't want people to share videos or pictures without me having a say-so or seeing what it is that they're putting out there," she said.

"It's more for us to let the world know than anyone else."

But experts caution the growing popularity of the role has also attracted newcomers to the industry.

Thorne said the "relatively low barriers to entry" meant some people could try and do the job, despite having little experience of working at weddings.

Urging couples to check experience and credentials, she said: "A lot of people, while they might have relevant experience, such as working in social media, they're not experienced in wedding delivery."

Back at the wedding, Burton is weaving between tables and scanning the room for reactions she might otherwise miss.

She is keen to challenge the idea that the role simply involves pressing record on a smartphone.

"I think there's more to it than meets the eye. You have to have a good eye for composition, lighting, storytelling. Anticipating moments is really important.

"There's one take of the ceremony - you can't miss it."

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