In 2026, Rachel Mansfield and Jordan Carpenter launched cadootz!, a kids’ cracker brand that sold out in under two hours before securing more than $3 million in seed funding

In 2026, food entrepreneur Rachel Mansfield and her husband, Jordan Carpenter, launched cadootz!, a children’s snack brand that sold out its first production run in under two hours. The brand had raised more than $3 million in seed funding led by Selva Ventures.The investment supported its next phase of growth, including a nationwide retail launch planned for June 2026 with a major retailer. According to PR Newswire, cadootz! entered the market with savoury crackers in Cheddar, Sea Salt and Ranch flavours. Each serving contained 5 grams of protein. The products were certified organic, gluten-free and kosher, and were made without seed oils, artificial dyes, gums or emulsifiers.cadootz! raised more than $3 million to support nationwide retail expansioncadootz! raised more than $3 million in seed funding to support its next phase of growth. Selva Ventures led the funding round. The early-stage investment fund backed better-for-you brands, including Mid-Day Squares and Grüns. The round also included other strategic investors whose interests aligned with the brand’s mission to redefine better-for-you snacking for families.The newly raised capital was intended to support cadootz!’s nationwide retail launch, which was scheduled for June 2026. At the time of the announcement, the company had not revealed the name of its retail partner.How did cadootz! sell out its first batch of crackers in under two hourscadootz! began selling directly to consumers in January 2026. Its debut line of crackers attracted immediate demand, with the first production run selling out in under two hours. The company attributed this early response to the enthusiasm of Rachel Mansfield’s engaged community.Mansfield was a food entrepreneur, creator, and cookbook author with more than a decade of experience in the better-for-you food sector. The brand’s development began in 2023, drawing on her experience and an audience of more than 1.5 million followers. cadootz! was created to address a familiar challenge for families that is finding snacks that children enjoyed and parents felt good about choosing.cadootz! Crackers contained 5 grams of protein per servingThe brand’s debut range included Cheddar, Sea Salt and Ranch crackers. Each serving provided 5 grams of protein. According to the company, the products were certified organic, gluten-free and kosher. They were also seed oil-free and made without gums, emulsifiers, artificial dyes or natural flavours. It was the first cracker to receive the Clean Label Project Purity Award certification.The products formed the foundation of the brand’s effort to develop snacks for children that also met parents’ expectations. The company’s planned retail expansion was intended to make its crackers available to families through a major retailer.How did cadootz! plan to expand its range of family-friendly snacksRachel Mansfield founded cadootz! alongside her husband, Jordan Carpenter, who also served as co-CEO. Mansfield was the author of Just The Good Stuff and the forthcoming cookbook More Please! at the time of the announcement. She and Carpenter also co-founded grt sht ventures, through which they had invested in more than 25 emerging consumer brands.Selva Ventures founder and managing partner Kiva Dickinson, who also co-founded cadootz!, described the company as a potential category-defining brand. Dickinson said the company could establish a trusted standard for children’s snacks across different formats and occasions.You use AI every day. Now get your AI Quotient. Take the AIQ test.