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In 2017, Jennifer Garner invested in an organic brand and joined it as a co-founder; years later, her stake rose to USD 64 million

Jennifer Garner's strategic investment in Once Upon a Farm has skyrocketed to a valuation of $64 million following the brand's successful IPO. Explore her journey as a co-founder and the impact of her involvement in the organic industry.

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In recent years, Jennifer Garner's investment in the organic brand Once Upon a Farm has been one of her most successful endeavors to date. The brand, originally founded in 2015 by Cassandra Curtis and Ari Raz, brought on the ‘13 Going on 30’ actress as a co-founder in 2017. Alongside her, John Foraker also joined the company as a co-founder. Garner was also involved in many creative decisions for the company and served on their board of directors as a co-founder.Initially, her stake was not worth much; however, after several company changes, her stake skyrocketed to more than USD 60 million. Here is a look into how this became one of her most financially fruitful decisions.In 2017, Jennifer Garner became the co-founder of an organic brandForbes reported that Garner joined the company as a co-founder and held a 7% stake, or 3,057,280 shares. Ever since joining the organization, Garner has actively worked as the Chief Brand Officer and served on the board of directors. Initially, her stake in the company was small; however, the brand itself was rising in popularity. Not only that, but earlier this year, the brand went public with its IPO.This changed the game for the firm and everyone involved after the company opened to the public on the New York Stock Exchange, with its IPO listing at USD 18 per share. The company’s initial market value rose to USD 724 million, according to the outlet.Jennifer Garner’s stock valuation rose tenfold overnightThe outlet also shared that after the first day of the IPO going live on the New York Stock Exchange earlier this year in February, Garner’s shares rose to a valuation of USD 64 million within one day. As of right now, the artist is listed as one of the company's major shareholders, owning stakes valued at USD 55 million.How Jennifer Garner has been involved with the companyThe actress has been heavily involved in the organic brand's creative process, taking part in decisions about daily operations, branding, and strategy. She is well beyond simply being a celebrity spokesperson for the brand. According to reports shared online, the actress uses her own family farm, which she inherited from her grandparents to supply ingredients and connect kids to agriculture.DISCLAIMER: Figures presented in this article are derived from various public sources and are considered approximate unless explicitly noted. We may include direct input from celebrities or their teams when available. We are open to feedback on toientertainment@timesinternet.in.Get the latest Bollywood & Entertainment News, and more. Download the TOI app.Give your child the gift of confidence! Claim your exclusive TOI Masterclass spot today!

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