T-Mobile drops new phone plan for customers after raising prices

T-Mobile is quietly offering a new low-priced phone plan after it recently rolled out several price increases and discount changes.

For instance, earlier this year, the carrier raised a monthly billing fee and doubled the rate customers pay to make calls while traveling outside the U.S.

By June, T-Mobile had discontinued several legacy wireless plans and migrated customers to more expensive options. The following month, it added new limitations to its Keep and Switch and Family Freedom promotions , both of which help customers pay off devices from their previous carriers.

It also retired its KickBack discount, which deducted $10 off each wireless line on accounts that used less than 2GB of mobile data per month.

T-Mobile launches Super Essentials Saver plan at Walmart

After rolling out these changes, T-Mobile has quietly introduced a Super Essentials Saver wireless plan, which targets price-conscious customers.

According to recent posts on social media platform Reddit , the plan, which was photographed being advertised at Walmart, is $25 per line per month for a "limited time," with the autopay discount applied (it is $30 per line per month without it).

This plan is cheaper than T-Mobile's Essentials Save 2.0 plan, which is $50 per line per month with autopay.

Signs advertising Super Essentials Saver also state that it offers up to two lines of service and is a "Walmart exclusive." It officially launched on Aug. 6 and is only available to new T-Mobile customers.

The new plan contains unlimited 5G data and 50GB of premium data, plus unlimited text, talk, hotspot, and 3G hotspot. Additionally, customers can enjoy coverage in Canada and Mexico, unlimited texting to over 215 countries, T-Mobile Tuesdays perks and the company's Scam Shield feature.

To further lure in customers looking for savings, the plan also touts a waived activation fee and doesn't require a port-in.

T-Mobile faces pressure to win price-conscious customers

The new plan comes as T-Mobile doubles down on offering more affordable wireless plans to customers.

This shift comes after it revealed in its fourth-quarter 2026 earnings report that its postpaid phone churn (the percentage of postpaid phone customers who ended their service) reached 0.93% in 2025, up from 0.86% in 2024.

Since then, T-Mobile has launched new lower-priced phone plans this year, such as "Better Value ," which starts at $140 per month for three lines with autopay, and "Experience More with Appreciation Savings," a retention plan priced at $75 per month for one line.