ITC Hotels expands presence in Uttarakhand

NEW DELHI: Hospitality major ITC Hotels Ltd (ITCHL) is aggressively expanding its portfolio, adopting the asset right policy to reach its target of 250 operational properties by 2031. With a pipeline of 77 hotels with nearly 8,000 keys, it aims to increase its owned portfolio from existing 5,700 to 7,500 keys; and the managed portfolio from 8,600 to 15,000 keys in the next five years.On Wednesday, it signed a management agreement for a 171-key Welcomhotel by ITC Hotels Roorkee Mandawar in Roorkee, Uttarakhand. Located along Delhi-Haridwar highway, this new destination “will serve as a gateway to the Char Dham pilgrimage routes of the Himalayan region, and several prominent leisure destinations within Uttarakhand. The location also benefits from proximity to the IIT Roorkee and the region’s growing educational and industrial ecosystem.ITC Hotels MD Anil Chadha said: “Uttarakhand continues to emerge as one of north India's most compelling tourism and hospitality markets, driven by pilgrimage, leisure, and wellness demand. Welcomhotel in Roorkee will further strengthen our presence in the region and offer guests an immersive experience rooted in Uttarakhand’s culture, natural beauty and cuisine. The new hotels’ strategic location and scale make it a very important addition to ITCHL’s asset right growth in the region.”Sanjay Bansal, director of Mandawar Luxury Resorts Pvt Ltd, said: “We are delighted to collaborate with ITC Hotels Limited for our first hospitality venture. The Welcomhotel by ITC Hotels Roorkee Mandawar will bring a strong brand legacy, operational expertise and an unwavering commitment to showcase local culture and warm hospitality. We are confident that our new hotel will establish a new benchmark for weddings in the region and contribute meaningfully to the tourism and economic growth vision of Uttarakhand.”You use AI every day. Now get your AI Quotient. Take the AIQ test.