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Apple bans home services from its upcoming Maps ads | TechCrunch

Apple has published the policies governing its upcoming Maps advertising business, revealing a strategy that differs from Google’s. The new rules prohibit home services businesses like plumbers, electricians, locksmiths, and roofers from advertising on Apple Maps, along with several other sensitive categories, suggesting Apple is taking a more curated approach to these ads.

Reed Jobs would rather talk about curing cancer than his last name | TechCrunch

When we last sat down with Jobs at TechCrunch Disrupt nearly three years ago, his firm Yosemite was brand new and biotech was still reeling from its post-pandemic crash. Now, the venture outfit has a team of 17; a cluster of blockbuster drugs are all losing patent protection in roughly the same window, creating all kinds of new opportunities; and AI has gone from a curiosity to, in Jobs' words, a huge part of what Yosemite does. "I didn't expect Yosemite to be moving this fast," he said.