Is AI pricing your Big Mac?
Reuters found that McDonald’s is increasingly using AI to set menu prices, including by trying to predict how much customers are willing to pay. Franchisees also told Reuters they’re pressured by McDonald’s to use AI in pricing decisions. More personalized and dynamic pricing is a concern in the AI era. Walmart promised customers it wouldn’t use chatbot conversations and other personal information to set prices; Instacart scrapped an AI pricing plan after public backlash. [Link: Inside McDonald’s push to have AI price your Big Mac | https://www.reuters.com/business/inside-mcdonalds-push-have-ai-price-your-big-mac-2026-09-29/ | reuters.com]
