Cheaper Scotch nudges buyers up the whisky shelf
Cheaper Scotch in India, driven by UK trade deal tariff cuts and local bottling, is narrowing price gaps and pushing buyers toward premium labels, pressuring Indian whisky brands.
Friday, October 2, 2026
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Cheaper Scotch in India, driven by UK trade deal tariff cuts and local bottling, is narrowing price gaps and pushing buyers toward premium labels, pressuring Indian whisky brands.