Small-city ecomm surges, but order values trail big mkts
India Business News: Ecommerce orders surge beyond India’s top 96 cities (57% of 200m), but deliver just 39% of value; AOV Rs 830 vs Rs 1,714 in big cities.
Tuesday, September 22, 2026
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India Business News: Ecommerce orders surge beyond India’s top 96 cities (57% of 200m), but deliver just 39% of value; AOV Rs 830 vs Rs 1,714 in big cities.
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