Google is changing search in the EU, and it sure is mad about it.
Searches related to hotels and flights will now more prominently display results linking to price comparison sites, after the EU found Google was breaking antitrust rules by prioritizing its own Shopping, Flights, and Hotels tools, fining it €460 million. Google told Reuters it’s the largest reduction in search quality for 29 years. [Link: Google warns of lower quality as it revamps Europe search results to avoid EU fines | https://www.reuters.com/world/google-warns-lower-quality-it-revamps-europe-search-results-avoid-eu-fines-2026-09-08/ | Reuters]
Searches related to hotels and flights will now more prominently display results linking to price comparison sites, after the EU found Google was breaking antitrust rules by prioritizing its own Shopping, Flights, and Hotels tools, fining it €460 million . Google told Reuters it’s the largest reduction in search quality for 29 years.
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