FTC demands info from Uber, Lyft, DoorDash, and others in a personalized pricing probe.
It also asked airlines and retailers for detailed descriptions of how they use customer information to determine what prices to show. The non-enforcement probe is similar to one launched during the Biden administration, but the Republican-led FTC criticized the prior approach as “mistaken” because of its focus on middlemen. [Link: FTC Launches Personalized Pricing and Compensation Inquiry | https://www.ftc.gov/news-events/news/press-releases/2026/10/ftc-launches-personalized-pricing-compensation-inquiry | Federal Trade Commission]
It also asked airlines and retailers for detailed descriptions of how they use customer information to determine what prices to show. The non-enforcement probe is similar to one launched during the Biden administration , but the Republican-led FTC criticized the prior approach as “mistaken” because of its focus on middlemen.
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