Callaway apologizes for ‘Good Good’ ad showing woman shoved to ground

Golf company Callaway is apologizing for an advertisement for a new driver posted by its media partner Good Good Golf that depicted violence against women and was subsequently taken down.

In a statement issued on Tuesday, Callaway CEO Chip Brewer said the video, which was posted over the weekend on Good Good Golf social channels, was approved by Callaway and said it should not have been.

“Mistakes were made,” Brewer said, adding the company is still investigating how the advertisement, which he said does not reflect the company’s values, was approved.

The ad in question was promoting a new Good Good Golf quantum driver Callaway is rolling out this week.

It shows a woman, a member of the Good Good Golf content team, reaching for the driver when the company’s co-founder, Garrett Clark, rushes after her and knocks her to the ground.

“Don’t touch my driver,” Clark angrily says in the video while standing over her.

Following widespread backlash online, Good Good Golf took the video down and apologized for its content.

“Good Good has always stood for making the game more inclusive for all and we will continue to ensure that is our mission moving forward,” the company said.

Callaway did not say if it was reviewing its partnership with Good Good Golf but insisted “it will learn from this and do better.”