There might be a reason Threads feels different lately.

Even if Russian or other bots continue to post on social media unabated, the head of Threads, Connor Hayes, mentioned that “We recently made a change that could increase the posts you see from those you follow. For creators, this should mean you see on average more reach to your followers.” He didn’t specify when the algorithm change took effect, but I have an idea. [Media: https://www.threads.com/@conno_r/post/DeceP6wmc5E]