Sony Xperia 10 VIII: Same specs, new price.

The new midrange Android phone has almost exactly the exact same design and internals as last year’s Xperia 10 VII apart from two meager upgrades: a brighter display and louder speakers. Oh, and at €599 / £549 (around $700-750), it’ll also be € / £150 more expensive when it launches in Europe in “mid-to-late September.” Thanks, RAMageddon. [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/sony-xperia-10-viii-three-colors.jpg?quality=90&strip=all] [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/sony-xperia-10-viii-screen.jpg?quality=90&strip=all] [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/sony-xperia-10-viii-falling.jpg?quality=90&strip=all] [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/sony-xperia-10-viii-frozen-white.jpg?quality=90&strip=all] [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/sony-xperia-10-viii-lilac.jpg?quality=90&strip=all] [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/sony-xperia-10-viii-gray.jpg?quality=90&strip=all]