Elon Musk says he won’t allow “ugly” ads on X.
A “reasonable esthetic standard” will be applied to advertising on the platform, Musk said in a post, though he didn’t elaborate. He has a contentious history with the advertisers who keep the lights on: Shortly after Musk took control of Twitter, major ad groups recommended that clients pause campaigns on the platform, citing brand safety concerns. Musk later told them to “go fuck [themselves]” in the midst of an advertiser boycott in 2023. [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/Screenshot-2026-10-16-at-1.37.21-PM.png?quality=90&strip=all]
A “reasonable esthetic standard” will be applied to advertising on the platform, Musk said in a post, though he didn’t elaborate. He has a contentious history with the advertisers who keep the lights on: Shortly after Musk took control of Twitter, major ad groups recommended that clients pause campaigns on the platform, citing brand safety concerns. Musk later told them to “go fuck [themselves]” in the midst of an advertiser boycott in 2023.
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