The Duo makes its Apple Store debut.

Apple’s foldable is available for purchase and demos at stores worldwide today, and the company is already sharing images of the crowds and customers celebrating the launch at Apple Jing’an, Shanghai. You can check out our iPhone Duo review before you run to your closest Apple store, but be aware that there are only a “limited” number of in-store units available. [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/Apple-Jingan-Shanghai-store-queue-261023_big.jpg.large_.jpg?quality=90&strip=all] [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/Apple-Jingan-Shanghai-customers-with-iPhone-Duo-purchases-261023_big.jpg.large_.jpg?quality=90&strip=all] [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/Apple-Jingan-Shanghai-excited-customers-in-store-261023_big.jpg.large_.jpg?quality=90&strip=all] [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/Apple-Jingan-Shanghai-customer-with-iPhone-Duo-purchases-261023_big.jpg.large_.jpg?quality=90&strip=all] [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/Apple-Jingan-Shanghai-team-members-welcome-first-customer-261023_big.jpg.large_.jpg?quality=90&strip=all]