Higher iPhone prices could be driving down demand.
Apple has reportedly told suppliers to cut production of components for the iPhone 18 Pro and iPhone 18 Pro Max by up to 15 percent in the face of weaker demand, according to Nikkei Asia. The company isn’t alone, though. IDC predicts a 16.7 percent year-over-year decline in smartphone shipments, but reports prices are up 27.6 percent. [Link: Exclusive: Apple cuts iPhone 18 Pro orders due to soft demand | https://asia.nikkei.com/business/technology/exclusive-apple-cuts-iphone-18-pro-orders-due-to-soft-demand | Nikkei Asia]
Apple has reportedly told suppliers to cut production of components for the iPhone 18 Pro and iPhone 18 Pro Max by up to 15 percent in the face of weaker demand, according to Nikkei Asia . The company isn’t alone, though. IDC predicts a 16.7 percent year-over-year decline in smartphone shipments, but reports prices are up 27.6 percent.
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