Acer’s CEO expects PC prices to come down… eventually.
Digitimes reported on remarks from CEO Jason Chen, who said recently that he expects PC prices to rise another 20% before coming down in the second-half of 2027. The increase tracks with all of the component spikes we’ve seen, including rumors that AMD and Intel are both about to raise prices by another 10% this year. Chen reportedly said: “a lot of people come and tell us they want to raise prices, and we find it a bit baffling,” noting that memory suppliers have an incentive to push their current cost narrative. [Link: Chinese memory supply is disruptive to pricing, Acer's Jason Chen says, as shortages ease | https://www.digitimes.com/news/a20260920PD200.html?mod=3&q=ACER+JASON+CHEN | DIGITIMES]
Digitimes reported on remarks from CEO Jason Chen, who said recently that he expects PC prices to rise another 20% before coming down in the second-half of 2027. The increase tracks with all of the component spikes we’ve seen, including rumors that AMD and Intel are both about to raise prices by another 10% this year. Chen reportedly said: “a lot of people come and tell us they want to raise prices, and we find it a bit baffling,” noting that memory suppliers have an incentive to push their current cost narrative. [Link: Chinese memory supply is disruptive to pricing, Acer's Jason Chen says, as shortages ease | | DIGITIMES]
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