Roku’s first OLED TVs undercut the midrange competition

Just a few weeks ago the only midrange OLED options available were from LG and Samsung. But after Sony officially announced the Bravia 6 last week, Roku has now launched its first-ever OLED TV — the Roku Pro Series — which will be followed by the step-up Pro Series LX next month. The Roku Pro Series has a 120Hz panel, four HDMI 2.1 ports, and supports Dolby Vision and HDR10 Plus. It also has auto low latency mode, FreeSync Premium, and VRR for gaming. A backlit Roku remote is included, and a remote finder button on the TV helps locate it when misplaced. The Pro Series LX is about twice as bright as the regular Pro Series, supports 144Hz VRR, and has a polarizer to reduce reflections. And of course both TV series use the Roku operating system. The Pro Series is exclusive to Amazon for 2026, available now, and comes in 55- and 65-inch sizes starting at $999. The Pro Series LX will be available in October in 55 inches for $1,299 and 65 inches for $1,599.