Reliance Digital launches ‘PROHappy campaign’, iPhone 17 Pro now starts at Rs 56,990: Exchange, cashback and more details

Reliance Digital has launched #PROHappy, a campaign built around the iPhone 17 Pro and iPhone 17 Pro Max. With the offers stacked together, the effective price of the iPhone 17 Pro starts at Rs 56,990* and the iPhone 17 Pro Max at Rs 71,990*. As the festive season sets in, customers are looking to purchase their favourite iPhones. The happiness of a new iPhone, however, comes from getting exactly the one you wanted, with the right colour, the storage you need and a good price for your old phone. Reliance Digital’s is pitching an easy switch: Exchanging an old phone, and the in-store team moves your photos, contacts, apps and chats to the new iPhone, so you leave with a phone that is ready to use.Reliance Digital PROHappy: What is on offerHere is a breakdown Reliance Digital #PROHappy offer and the key benefits on the iPhone 17 Pro and iPhone 17 Pro Max.An in-store discount of Rs 9,910 on the MRP.Best exchange value on old devices, with an instant valuation through SwapEasy by scanning a QR code. This works for any iPhone or Android smartphone.An additional exchange bonus of up to Rs 10,000*.Cashback of Rs 3,000*.12-month no-cost EMI starting at Rs 4,999* for the iPhone 17 Pro and Rs 6,249* for the iPhone 17 Pro Max.With the tagline “Happiness of iPhone 17 Pro. Bought at Reliance Digital”, Reliance Digital #PROHappy campaign aims to let customers enjoy simple, almost childlike happiness. For example, a grandmother waves in delight, a father and daughter share a warm hug and a teenager is thrilled with the colour she chose. Each story pairs an emotion with a real benefit, so customers see what the offer means for them and not just what it is.Why choose Reliance Digital to purchase iPhone 17 Pro Max and iPhone 17 Pro MaxReliance Digital says the campaign rests on four promises that take away the usual hesitations of buying an iPhone:Assured colour availability: All colours are available, so customers get the iPhone 17 Pro in the shade they chose.Lowest prices: A mix of discounts, exchange value, bonus and cashback brings the effective price down sharply.Seamless data transfer at stores: Trained store teams help customers move from the old phone to the new one.Best exchange value: A transparent, instant valuation and an added bonus make trading in an old phone simple.The offers are available at Reliance Digital stores nationwide.*Terms and conditions apply.You use AI every day. Now get your AI Quotient. Take the AIQ test.