OpenAI brings ads to ChatGPT in India; here’s who will see them

ChatGPT-maker OpenAI has announced that the launch ChatGPT Ads in India. The company has revealed that it is expanding its advertising program to one of ChatGPT’s largest and most active markets. The company confirmed that the ads will roll out to logged‑in adults using the Free and Go tiers, while Plus, Pro, Business, Enterprise, and Education subscriptions will remain ad‑free. WPP and Omnicom will be OpenAI’s first agency partners for ChatGPT Ads in India. With more than 50 brands set to go live this week, these agencies bring strong relationships across industries and expertise in strategy, creative, measurement, brand safety, and campaign execution. OpenAI said the model is non‑exclusive and it will continue to identify and work with other agencies.Self‑serve access to ChatGPT Ads Manager in IndiaOn September 4, OpenAI will launch self‑serve access to ChatGPT Ads Manager in India, enabling businesses of all sizes to sign up with daily budgets starting as low as ₹725. Dave Dugan, Vice President and Head of Global Ads Solutions, said: “India is one of the most dynamic markets in the world for how people use ChatGPT to learn, build, and discover. With ChatGPT Ads, businesses of every size can introduce themselves at relevant, high‑context moments when decisions are beginning to take shape.”OpenAI’s approach to advertisingOpenAI outlined five guiding principles for ChatGPT Ads:* Answer independence: Ads do not influence ChatGPT’s answers.* Conversation privacy: Advertisers do not access chats, history, or personal details.* Choice and control: Users can dismiss ads, manage personalization, and clear data.* Mission alignment: Ads support broader access to AI through free and lower‑cost options.* Long‑term value: User trust and quality are prioritized over short‑term revenue.Ads will appear below ChatGPT responses when relevant, clearly labeled as sponsored, and visually separate from answers. They will not be shown to users under 18 or alongside sensitive topics such as mental health and politics.Helping Indian businesses be discoveredChatGPT Ads aim to help businesses connect with people at moments of active consideration, creating opportunities for established companies, small businesses, and emerging Indian brands. OpenAI said it will continue learning from feedback to improve relevance and introduce new formats and buying options, while maintaining a clear separation between advertising and ChatGPT’s answers.Get the latest technology news and updates. Download the TOI App.