Meta’s new One subscriptions put a price on social media and AI

Shortly after launching its new do-everything AI assistant Muse, Meta’s launching subscription bundles that pair its standalone app subscriptions with extra AI usage. Some of the new Meta One bundles were in testing earlier this year, but are now available globally starting today, with several tiers for individual users, creators, and businesses. Meta says the “core experience” on its apps and Meta AI will still be free, and users can still get its subscriptions for Facebook, Instagram, and WhatsApp without a bundle. It also says it plans to expand the bundles to include “Edits, AI glasses, and more over time.” There are two bundles for individual users, Core for $7.99 per month and Premium for $19.99 per month. They include Instagram Plus, WhatsApp Plus, and Facebook Plus, with “more media generation with Meta AI,” like generating images with Muse or using in-app AI features like Instagram’s Restyle. That’s a few dollars cheaper than paying $11 per month for all three of the standalone subscriptions. The Meta One subscriptions aimed at creators and businesses range from $14.99 to $499 per month. They also include Meta’s individual app subscriptions, along with perks like a bold follow button, a verified badge, higher rankings in search results, and monitoring for fake impersonation accounts: * Essential ($14.99/month): Establish yourself and build confidence with new audiences. Get tools to manage your presence and more access to Meta Business Agent on WhatsApp to respond to customers 24/7. Plus, a verified badge, verified channel on WhatsApp Business app, and impersonation protection so people know you’re who you say you are (pending successful verification). * Advanced ($49.99/month): Invest in professional-grade tools. Advanced publishing features like scheduling stories up to 30 days in advance, links in organic posts and reels, exportable analytics, and deeper audience insights. Give team members access to your account without sharing your password and get more linked devices and business broadcast credits on WhatsApp. Plus, even more Meta Business Agent responses. * Expert ($149/month) and Max ($499/month): Scale and optimize. These plans include our highest levels of feature access and Meta Business Agent capacity for teams managing at scale.