Adam Mosseri says Instagram is ‘working out what to do’ about AI fakes.
It’s not just celebrity deepfakes that are plaguing social media. AI hot girl accounts are stealing comedians’ jokes, and painters are seeing AI versions of their process videos rack up millions of views. Mosseri says it’s “not practical” to ban AI, but it’s not sure how to handle content that isn’t copyrighted, like jokes. [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/838817806_17990754582112325_7765112201128184067_n.webp?quality=90&strip=all] [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/Screenshot-2026-10-17-at-10.38.31-AM.png?quality=90&strip=all]
It’s not just celebrity deepfakes that are plaguing social media. AI hot girl accounts are stealing comedians’ jokes , and painters are seeing AI versions of their process videos rack up millions of views . Mosseri says it’s “ not practical ” to ban AI, but it’s not sure how to handle content that isn’t copyrighted, like jokes.
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