Hailee Steinfeld’s unexpected reaction grabs attention after Josh Allen steps into new role ahead of NFL season

Josh Allen has added a surprising new chapter to his career, stepping beyond the football field and into the world of entertainment. The Buffalo Bills quarterback has launched Out of Pocket Studios, a media company designed to develop commercial and entertainment projects. His wife, actress Hailee Steinfeld, quickly reacted to the announcement on Instagram with a playful one-word message that caught fans' attention.Josh Allen launches Out of Pocket Studios ahead of NFL seasonAllen's new venture arrives just before he begins his ninth NFL season, adding another responsibility to an already demanding professional life. Out of Pocket Studios will focus on projects connected to sports, television and entertainment, giving the quarterback a platform to explore ideas outside his role with the Bills.Allen will serve as the company's CEO and executive producer, while Lindsey Cohen takes on the role of president of operations and strategy. The venture is being developed with Skydance Sports and already has projects in the pipeline.One of its early projects is America's Tailgate, a television special scheduled to air on CBS. The company is also preparing NFL Play Action, a weekly football program set to debut on Paramount+ on September 9.For Allen, the move is about more than simply attaching his name to a production company. He appears keen to have a hands-on role in shaping the stories and projects he wants to bring to audiences.In a prepared statement, Allen explained his motivation:“Skydance Sports has given me a platform to turn the ideas I care most about into something real. We’re excited to share what Out of Pocket Studios has created so far, and for everyone to see what we’re building from here.”Hailee Steinfeld reacts to Josh Allen's new business ventureWhile Allen's announcement marked a major professional step, Steinfeld's reaction gave the news a lighter and more personal touch.The actress shared news of the venture with her Instagram followers and added a single word that immediately stood out:“OOPS,”The playful response offered a glimpse into how the couple may view Allen's expanding list of commitments. With the quarterback taking on an executive role alongside his NFL career, his schedule is unlikely to become any quieter.Steinfeld has also been building her own projects. Her Beau Society newsletter recently reached an important milestone with its 100th issue. She marked the occasion by reflecting on how the newsletter had developed into a personal community for her audience.“100 ISSUES OF BS!! I always wanted Beau Society to be this uniquely designed space -- a community -- that could grow with me. And it has. You’ve been with me on film sets, press tours, and red carpets, on planes and in hotel rooms from New York City to Paris,”She continued:“I’ve used this letter to share precious moments from my personal life, both big and small, that didn’t feel like they fit anywhere else but somehow make so much sense in Beau.”The developments show both Allen and Steinfeld expanding their professional identities beyond their most familiar careers. For Allen, the next challenge will be balancing the pressure of leading Buffalo on the football field with his ambitions as a media executive.Get the latest Sports News and Live updates. Download the TOI app.