Fans think Tom Brady is after Gisele Bündchen's job after his latest Instagram post

Tom Brady didn't learn his lesson. He committed to it instead. He just posted pictures on Instagram from his latest Gucci campaign: a full leather getup. GQ dropped an exclusive calling Brady’s look "a leather pants guy at 49," built around his new Gucci Primavera campaign, and the New York Post ran a nearly identical headline within the hour, pairing his new campaign portrait with his May runway look. Side by side, the two photos are basically twins: same all-black leather, same stiff-shouldered pose, same "I dare you to laugh" expression.Tom Brady got roasted for leather pants in May and now he's doing it on purposeBack in May, Brady made his runway debut at Gucci's Cruise 2027 show in Times Square, and fans did not go easy on him. Fans said he walked like RoboCop, compared him to the Terminator, and joked he looked like "Tom Bündchen," a dig at ex-wife Gisele building an entire modeling career while Brady, famously, wouldn't hang up his cleats for her.One viral tweet asked, "Divorce cause he wouldn't quit his job but now he wants to do hers????" Antonio Brown, never one to pass up a free shot at his old quarterback, called the look straight-up a "Terminator villain." The internet had a field day, and Brady, to his credit, said nothing back.And now he's doing it again, deliberatelyMost people who get compared to a sci-fi robot online quietly change their stylist. Brady went back to Gucci for a full ad campaign instead, sitting for the exact same leather-on-leather look, this time as one of 10 faces in creative director Demna's debut Primavera campaign alongside Kate Moss, Shawn Mendes, and BTS's Jin.He's photographed seated in a chair, floral wallpaper behind him, leather jacket and trousers on, looking every bit as serious as he did on that Times Square runway three months ago. If the May jokes stung, nothing about this new shoot suggests he cared.It's rare that a meme survives long enough to become the actual headline, but Brady's stiff runway walk did exactly that.Say what you want about the RoboCop jokes, but the man just turned the roasts into publicity, and quite a bit of style. That's not damage control, that's a rebrand. Brady spent 23 years being mocked for looking robotic in a pocket under pressure. Now he's getting mocked for looking robotic in leather pants, and somehow it's landed him a Gucci campaign instead of a playoff loss.Get roasted in May, get immortalized in leather by August. Very on-brand for a guy who's never once looked embarrassed about anything in his life.Get the latest Sports News and Live updates. Download the TOI app.