Jason and Travis Kelce’s $200 million Garage Beer plans an unusual Eagles tailgate wedding after securing $20 million deal

Jason and Travis Kelce are giving one lucky couple a wedding that will be anything but ordinary. Their beer brand, Garage Beer, plans to bring wedding bells to an Philadelphia Eagles tailgate, blending football, live music and the kind of party that reflects the city’s sporting culture. The October 26 celebration arrives at a crucial time for the company, which recently secured a $20 million financing deal to fuel its expansion. For the Kelce brothers, the unusual event offers more than a memorable day for a couple. It also gives their growing brand another chance to stand out in a crowded beer market.Garage Beer brings a wedding celebration to an Eagles tailgateGarage Beer and True Fan Tailgate will host the event in Philadelphia on October 26, with one selected couple exchanging vows in front of football fans. The celebration will feature former Eagles defensive tackle Beau Allen, along with musical performances by Delco Donny and Philly Pops. Food prepared on Kingsford charcoal grills will add to the tailgate atmosphere.Guests can expect Garage Beer Classic and Garage Beer Lime at the event. The couple will also receive a $2,000 gift card toward wedding rings from Philadelphia jeweller Steven Singer and a honeymoon at Ocean Casino Resort in Atlantic City, New Jersey.The location has a personal connection to Jason Kelce, who spent all 13 seasons of his NFL career with the Eagles. He became one of the franchise’s most recognisable players and helped Philadelphia win Super Bowl LII. His lasting bond with the city makes it a natural setting for a promotion built around football and local pride.Garage Beer has often used humour and sports connections to reach customers. Earlier campaigns included Brotherly Shovel, a Western-themed advertisement featuring Jason and Allen shovelling manure, and Brewmite II, a 17-minute promotional film.Jason explained his approach to advertising in an August 2025 interview with People, saying, “I don’t think we should over-complicate it,” Jason told People in August 2025 while discussing the brand’s advertisements. “When it comes to beer, I think when you’re having fun and you’re being personable, you’re being creative, all the best beer ads I know are fun, creative.”Garage Beer secures $20 million to support expansionThe wedding promotion follows Garage Beer’s October 13 financing agreement with Tiger Finance. The $20 million deal will help the company enter additional markets and develop more products.Based in Columbus, Ohio, Garage Beer has been led by Andy Sauer since 2023. Jason and Travis joined as co-owners and operators in June 2024, bringing their sporting reputations and large fan bases to the business.Durational Capital Management announced a strategic investment partnership with Garage Beer in September 2025. Its co-founder, Patrick Khayat, welcomed the latest financing arrangement.“We appreciate Tiger’s creativity and partnership to structure a credit facility that leverages the strength of Garage Beer’s brand to support the Company’s growth objectives,” Khayat said.Tiger Finance also praised the brothers’ contribution to the brand’s visibility. With fresh financing and creative promotions, Garage Beer is looking to turn celebrity recognition into lasting business growth. The Eagles tailgate wedding is its latest attempt to make that connection memorable.Stay updated with the latest Asian Games 2026 news, check the Asian Games medal tally and complete Asian Games schedule.Get the latest Sports News and Live updates. Download the TOI app.