Patrick and Brittany Mahomes’ $30 million fitness deal with $10 billion brand marks latest step in growing business empire

Patrick and Brittany Mahomes have built a growing business presence beyond football and celebrity life. Last year, the couple added another major brand partnership to that portfolio when they teamed up with fitness wearable company WHOOP. Although the announcement dates back to November 2025, it remains a notable example of how the Mahomes family has continued turning their public profile into opportunities outside the NFL.Patrick and Brittany Mahomes introduce their WHOOP partnershipThe Mahomes name has become much bigger than what happens on a football field. Patrick remains one of the NFL’s biggest stars, while Brittany has developed her own profile through sports, business and entrepreneurship. Together, they have also shown a willingness to build projects that extend beyond Patrick’s career with the Kansas City Chiefs.In November 2025, the couple announced a new partnership with WHOOP, a fitness wearable brand focused on helping users understand their daily performance, recovery and sleep.The announcement introduced a special “His & Hers” concept featuring custom WHOOP bands for Patrick and Brittany. The company positioned the collaboration around the couple’s shared interest in performance and an active lifestyle.“Patrick 🤝 Brittany 🤝 WHOOP. New His & Hers custom bands celebrating partnership, performance, and purpose. Available for you and yours, now,” the announcement read.The campaign gave fans another glimpse into the couple’s life away from the football spotlight. It also made sense commercially. Patrick has spent years operating at the highest level of professional sport, while Brittany has remained closely connected to fitness and athletics.WHOOP's wearable is designed to track several health and performance metrics throughout the day. The device focuses heavily on sleep, recovery and strain, giving users information intended to help them understand how their routines affect performance.Mahomes family continues expanding business interestsThe WHOOP partnership was not the couple’s first major venture together. Patrick and Brittany are also co-owners of Kansas City’s professional women’s soccer team, Kansas City Current.That investment has become one of their most visible business projects. The club opened CPKC Stadium in 2024, a venue built specifically for a professional women’s soccer team. The move marked an important moment for women’s sports and gave the Mahomes family another connection to the growing business side of athletics.Their different ventures also highlight the way Patrick and Brittany have developed a brand that reaches beyond the NFL. Advertising partnerships allow them to work together commercially, while their sports investments give them a more direct role in the industry.For Patrick, who has already established himself as one of football’s most recognizable figures, these opportunities offer a way to build a broader business portfolio. Brittany, meanwhile, continues to have an important presence in the projects they pursue together.It is worth stressing that the WHOOP announcement is old news from November 2025, rather than a new partnership announced in September 2026. Still, the collaboration offers useful context for understanding the couple’s expanding business interests and their growing influence across the sports and fitness worlds.Get the latest Sports News and Live updates. Download the TOI app.