How Travis Kelce is taking his fashion game to the next level with $450 million designer Tommy Hilfiger

Travis Kelce is entering the new NFL season with more than football on his mind. The Kansas City Chiefs tight end is now fronting a major Tommy Hilfiger campaign alongside names including Gigi Hadid, Jisoo, Peggy Gou, Frances Tiafoe and Carmelo Anthony. The project highlights a side of Kelce that has become increasingly hard to miss: his growing influence in fashion, entertainment and popular culture.Travis Kelce brings his personal style to Tommy HilfigerKelce’s partnership with Tommy Hilfiger feels especially fitting because the brand has been part of his fashion story since his younger years. He recalled asking his mother for a Tommy sailing jacket while he was in high school and said he always admired the label’s sportswear.That early connection now has a new chapter. Kelce is working with Hilfiger on a collection planned for spring 2027, giving him an opportunity to move from wearing the brand to helping shape its future designs.The NFL star has never been afraid to experiment with clothes. His wardrobe has included bold suits, statement accessories and eye-catching designer pieces. He credits athletes he admired growing up for helping shape that confidence.“My style interest started when I was a kid, through my love for sports,” he sayd as per Vogue. “The basketball shoes, the Ken Griffey Jrs, even Wayne Gretzky’s style in the late ’90s, when he teamed up with Nike. There are so many athletes I could name. Deion Sanders is another. He had so much swagger in how he dressed and presented himself. I think that’s where the interest started, and I’m a bit of a chameleon, you know? I kind of take bits and pieces from everybody and everything that I see, and just kind of change things around depending on which situation I’m in and what event I’m going to.”For Hilfiger, Kelce offers more than star power. His personality, sports background and genuine interest in clothing make him a natural fit for the brand.Travis Kelce balances NFL career with life beyond footballThe fashion campaign comes as Kelce prepares for his 14th NFL season with the Chiefs. He has already collected three Super Bowl victories with the franchise and remains focused on adding more success to his career.“Year 14, baby, I’m fired up,” he says. “Every year there’s a chance to do something special—but especially coming into this year, getting Pat [Mahomes] back and wiping the slate clean. I love coming to the building every day. I know how special this team is, so I’m excited to get this thing rolling and for the chance to give the fans what they deserve.”Away from the field, Kelce has built an entertainment profile through his podcast New Heights, which he hosts with his brother Jason, as well as his appearance on Saturday Night Live. His relationship with Taylor Swift has also pushed his public profile to another level, while his fashion choices continue to attract attention.Even with that growing spotlight, Kelce says home remains important. When he gets time away from football, his ideal day is simple: golf, a nap, good food and time with family.That mix of elite football, entertainment appeal and an increasingly confident fashion identity has made Kelce one of the NFL’s most recognizable figures beyond the sport itself.Get the latest Sports News and Live updates. Download the TOI app.